ELFSAR BLOG

Check out the new DC Comics logo that leaked out the other day (which was met by many mixed reactions). Well it is now finally hit their website.

Check out:   Their official announcement.

The logo, which was reportedly in the works for nearly a year, will debut on comic book covers this March. On the heels of that will be a new DC Entertainment website which will focus on the company’s entire slate of media offerings, expanding beyond its comic publishing line.

“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” DC SVP of franchise management Amit Desai said in the story. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”

The peel-back logo replaces the “DC Spin” which was introduced in 2005 to much fanfare as it replaced the “DC Bullet” which had been in place since 1977.

As someone who has moved on from collecting (other than my guilty pleasure of art and sketch books) I have fully embraced the new digital medium.  A majority of what I read is no longer on paper or rather the accessibility is much easier now than it has ever been.  This new logo design makes complete sense to me and as you can see in the examples given, a greater sense of design and customization is given for storytellers to play with.